Privacy Policy

 

Purple Mountain Tour Company LLC; DBA "Purple Points Tour Company”

 

Effective Date: October 23, 2026

Website: https://www.tourpurple.com

 

1. Introduction

 

Purple Points Tour Company (“Purple Points,” “we,” “our,” or “us”) is committed to respecting your privacy and protecting the personal information you share with us.

 

This Privacy Policy describes how we collect, use, disclose, and protect personal information when you visit our website, reserve a tour, contact us by phone or email, make a payment, or otherwise interact with our business.

 

By using our website or services, you acknowledge that you have had the opportunity to review this Privacy Policy. Where consent is required by law, we will request it separately.

 

2. Information We Collect

 

We may collect information directly from you, automatically through our website, and through service providers that help us operate our business.

 

Information You Provide

 

Depending on your interaction with us, we may collect:

 

• Contact information: Your name, email address, telephone number, and other contact details.

• Reservation information: Tour selection, reservation date and time, number of guests, booking confirmations, and relevant communications.

• Payment and transaction information: Payment status, transaction records, billing details, and information needed to process payments or refunds.

• Communications: Information you provide when contacting us with questions, requests, feedback, or complaints.

• Marketing preferences: Your preferences regarding promotional emails or other marketing communications.

 

Please provide only the information reasonably necessary to make your reservation or receive our services.

 

Information Collected Automatically

 

When you visit our website, we and our service providers may automatically collect certain technical and usage information, including:

 

• IP address and approximate location derived from it.

• Browser type, operating system, and device information.

• Pages visited, links clicked, and interactions with website features.

• Referring websites, visit dates, and time spent on pages.

• Cookie identifiers and other online identifiers.

 

The information collected depends on your device settings, browser, cookie preferences, and the analytics tools used on our website.

 

3. How We Use Your Information

 

We use personal information for legitimate business purposes, including to:

 

• Process and manage tour reservations made online or directly with our team.

• Confirm bookings and communicate about schedules, changes, cancellations, weather, and other tour-related matters.

• Coordinate customer service and respond to questions.

• Facilitate payments, refunds, and transaction records through our booking and payment providers.

• Improve our website, reservation process, tours, and customer experience.

• Understand website traffic and evaluate the performance of our website.

• Maintain website security, detect fraud, and prevent misuse.

• Send occasional promotional communications where permitted by law.

• Meet applicable legal, accounting, tax, and regulatory obligations.

 

We will not use personal information for materially different purposes without providing any notice or obtaining any consent required by applicable law.

 

4. Online Reservations and Payment Processing

 

Purple Points Tour Co. accepts reservations through our website and through direct communications, such as phone calls and email.

 

Online reservations and payments may be handled by a third-party booking platform or its payment processing partners. These providers may collect and process information needed to complete your reservation, facilitate payment, issue confirmations, and manage changes or refunds.

 

We may receive information such as your reservation details, payment status, transaction reference, and contact information from these providers.

 

Payment information is subject to the applicable provider’s privacy and security practices. We do not intentionally store complete payment card numbers or card security codes on our own systems unless our actual payment arrangements and security controls specifically support such storage.

 

We encourage you to review the privacy policy and terms of the booking platform used to complete your reservation.

 

5. Cookies, Analytics, and Tracking Technologies

 

Our website may use cookies, pixels, tags, and similar technologies to support website functionality, understand visitor behavior, and improve our services.

 

These technologies may be used to:

 

• Remember preferences and support website functions.

• Measure visits, page views, and visitor interactions.

• Understand how visitors find and use our website.

• Evaluate the effectiveness of website content and marketing campaigns.

• Support advertising or remarketing, if such tools are enabled.

 

We may use third-party analytics services, such as Google Analytics, or other tools depending on our website configuration. These providers may collect website usage information through cookies or similar technologies and process it according to their own terms and privacy policies.

 

You can manage cookies through your browser settings and any cookie preference controls we make available. Blocking certain cookies may affect website functionality.

 

Where required by law, we will obtain consent before using nonessential cookies or tracking technologies. If applicable privacy laws require us to honor a recognized universal opt-out signal, such as Global Privacy Control, we will process that signal as required by law.

 

6. Marketing Communications

 

We may occasionally send promotional emails or other marketing communications about Purple Points Tour Co., our tours, special offers, or related services.

 

We will send marketing communications in accordance with applicable law and obtain consent where required.

 

You may opt out of promotional emails by using the unsubscribe link included in the message or by contacting us directly. We will process opt-out requests as required by law.

 

Unsubscribing from marketing communications will not prevent us from sending essential service messages, such as reservation confirmations, payment notices, or important updates about an upcoming tour.

 

We do not authorize third parties to use your contact information for their own independent marketing purposes merely because they provide services to us.

 

7. How We Share Information

 

We do not sell personal information for money. We may disclose personal information to the following categories of recipients when reasonably necessary for our business operations or otherwise permitted by law.

 

Booking and payment providers: To manage reservations, process payments, issue confirmations, and handle refunds.

 

Website, hosting, and analytics providers: To operate, maintain, secure, and measure the performance of our website.

 

Communications and marketing providers: To send customer service messages or authorized marketing communications on our behalf.

 

Professional advisers: Such as accountants, attorneys, insurers, and other advisers when reasonably necessary.

 

Government authorities and other parties: When required by law, legal process, or a valid government request, or when disclosure is reasonably necessary to protect rights, safety, or property.

 

Business transfers: In connection with a merger, acquisition, reorganization, or sale of business assets, subject to applicable legal requirements.

 

Some analytics or advertising technologies may involve disclosures that certain privacy laws classify as “sharing” or processing for targeted advertising, even when no money changes hands. Where applicable, we will provide required notices and opt-out mechanisms.

 

8. Children’s Privacy and Family Reservations

 

Our tours may be enjoyed by families and guests of different ages. Parents or guardians may provide information about children when making reservations or coordinating participation in a tour.

 

We collect information about minors only as reasonably necessary for reservation management, customer service, safety, and other lawful business purposes.

 

Our website is not intended to encourage children under 13 to submit personal information independently. We do not knowingly collect personal information online directly from children under 13 without any consent or authorization required by law.

 

Where applicable, we will comply with additional legal protections concerning children’s personal information. If you believe a child has provided personal information inappropriately, please contact us so we can review the situation.

 

9. Data Retention

 

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including:

 

• Managing reservations and providing customer service.

• Maintaining financial, tax, and business records.

• Addressing disputes, claims, and legal obligations.

• Maintaining security and preventing fraud.

• Managing marketing preferences and honoring opt-out requests.

 

Retention periods depend on the nature of the information, the purpose for which it was collected, and applicable legal requirements.

 

When personal information is no longer reasonably necessary, we will take appropriate steps to delete it, de-identify it, or otherwise dispose of it securely, subject to applicable law.

 

10. Data Security

 

We use reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, disclosure, alteration, loss, or destruction.

 

We also rely on service providers to maintain appropriate safeguards for information they process on our behalf.

 

No website, electronic transmission, or storage system can be guaranteed completely secure. We therefore cannot promise absolute security, but we take reasonable steps to protect the information entrusted to us.

 

11. Your Privacy Rights and Choices

 

Depending on your location and applicable law, you may have rights regarding personal information we maintain about you.

 

These rights may include the ability to:

 

• Request confirmation of whether we process your personal information.

• Request access to or a copy of eligible personal information.

• Request correction of inaccurate personal information.

• Request deletion of eligible personal information.

• Obtain certain personal information in a portable format.

• Opt out of certain processing for targeted advertising, the sale of personal information, or certain profiling activities, where applicable.

• Appeal a decision we make concerning a privacy rights request, where required by law.

 

To exercise an applicable right, contact us using the information in Section 14. Please describe your request clearly. We may take reasonable steps to verify your identity or authority before responding.

 

We will respond within the timeframes required by applicable law and may deny or limit a request where a legal exception applies.

 

We will not unlawfully discriminate against you for exercising privacy rights available to you.

 

12. Colorado Privacy Information

 

Purple Points Tour Co. operates in Colorado and takes applicable Colorado privacy requirements into account.

 

The Colorado Privacy Act grants certain rights to Colorado residents, including rights relating to access, correction, deletion, data portability, and opting out of certain processing activities. The Act applies to businesses meeting specified legal thresholds and other requirements; not every business is covered.

 

If the Colorado Privacy Act applies to our processing of your personal information, we will provide the rights, notices, and mechanisms required by that law, including applicable methods for submitting privacy requests and opting out of covered processing activities.

 

If we are required to recognize a universal opt-out mechanism, including Global Privacy Control, we will handle it in accordance with applicable law.

 

13. Third-Party Websites and Services

 

Our website may link to external websites or services, including booking platforms, payment providers, social media pages, and other third-party resources.

 

Those services may have their own privacy policies, terms, cookies, and data practices. We do not control third-party websites and are not responsible for their independent privacy practices.

 

Please review the applicable policies before providing information directly to a third-party service.

 

14. Contact Us

 

If you have questions about this Privacy Policy, wish to make a privacy request, or want to learn more about how your information is handled, please contact:

 

Purple Points Tour Co.

Estes Park, Colorado

Website: https://www.tourpurple.com

Email: info@tourpurple.com

Phone: 970.235.4061

You may use the contact information above to request access to, correction of, or deletion of personal information, or to exercise other privacy rights available under applicable law.

 

15. Changes to This Privacy Policy

 

We may update this Privacy Policy to reflect changes in our business, booking systems, website technologies, service providers, or legal obligations.

 

When we make changes, we will post the revised policy on this page and update the effective date. Where required by law, we will provide additional notice or obtain consent for material changes.

 

We encourage you to review this page periodically to stay informed about our privacy practices.

 

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End of Privacy Policy